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What is Up Next?

The Coalition is proud to participate in Up Next, First Lady Michelle Obama's mobile messaging campaign that will provide millions of students and families across the country with personalized reminders, encouragement, and connections to assistance with education and civic engagement.

In support of the President's college opportunity agenda, First Lady Michelle Obama launched her Reach Higher Initiative and Better Make Room campaign to families, schools, and communities to support all students to pursue rewarding postsecondary opportunities. The Up Next campaign capitalizes on the First Lady’s connection with young Americans and amplifies it through mobile messaging. Up Next will provide students and families across the country with personalized information and encouragement to complete important college and financial aid milestones and tasks. Up Next campaign topics include: